glow eindhoven 2013

Video projection for the  “light in art and archtitectrure festival GLOW 2013“ in Eindhoven Holland. The Eindhoven Hooghuis, designed in 1975 by the Van den Broeken Bakema architectural firm, is characterized by purely rectangular and cubist architecture. Tim Schmelzers projection based on the principles of the Dutch artist group De Stijl, founded in the 1920s, lends itself particularly well for this building.The projection concept makes reference to the works of the De Stijl group. It transports the creative thought of the group to the present in the form of an original design emphasizing abstract geometric forms and clarity of color. As in works by De Stijl artists, this light art projection seeks to totally depart from the representational axioms of traditional art and developa new, wholly abstract vocabulary of form derived from the variation of a few elementary principles from visual design (horizontal/vertical, big/small, light/dark elements and base colors). In keeping with the premise, the projection concept calls for a reduction of the palette to the three primary colors red, yellow, and blue as well as the noncolors black, grey, and white.

De Stijl was a Dutch artistic movement founded in 1917. In a narrower sense, the term De Stijl is used to refer to a body of work from 1917 to 1931 founded in the Netherlands. De Stijl is also the name of a journal that was published by the Dutch painter, designer, writer, and critic Theo van Doesburg that served to propagate the group's theories. Next to van Doesburg, the group's principal members were the painters Piet Mondrian, Vilmos Huszár, Bart van der Leck, and the architects Gerrit Rietveld, Robert van 't Hoff and J. J. P. Oud.The artistic philosophy that formed a basis for the group's work is known as neoplasticism—the new plastic art (or Nieuwe Beelding in Dutch). Artists of De Stijl wanted to depart the painting tradition and develop a new,  completely abstract vocabulary. They’ve brought painting back to its essentials: a combination of light and dark, horizontals and verticals, and the primary colors red, yellow and blue.

 

At the beginning of the projection cycle, the Hooghuis building will reflect characteristic artwork styles of the De Stijl artist Piet Mondrian. A fast motion animation shows the development of Mondrian´s artwork in reduction of forms. Starting from the  the "Grey Tree" painting from 1911, "Tableau No.2/Composition No.7" painted 1913, "Pier and Ocean" painted  1915, up to Mondrian Composition II in Red, Blue, and Yellow painted in 1921.
What follows is an visualiz ation based on De Stijl in the form of a 3D mapping building animation. The play of depth on the facade supplements making reference to the architectural works of the De Stijl group. The facade is reinterpreted and animated in consideration of De Stijl’s vocabulary of form and elementary principles of visual design. Cubist and d ecidedly rectangular distortions are projected onto the building and create effective depth and planar effects. The visual show was accompanied by piano music by Jakob Van Domselaer´s “Proeven Van Stijlkunst" and self produced soundeffects.