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In winter 2014, Tim Schmelzer presented a message in the form of a Morse code alphabet at the Leopold Museum in Vienna. The message only reaches the viewer after the Morse code has been broken down. The message was subliminally depicted on the façade as a negation using black punctuation. To achieve this effect, Tim Schmelzer uses an illusion by illuminating the entire Leopold Museum with the projection light and only interrupting a fraction of the projection light for the information. This process reverses the laws of light projection. Thus the building does not appear to the viewer as a projection object and the black Morse code is perceived as an analogue marking on the natural white façade.
These signs are thus deprived of attention and only arouse the viewer's interest by questioning their meaning. In order to find out the meaning, the viewer has to step out of their usual passive viewing habits and actively discover the meaning for themselves. The message surprises, amazes or fades into insignificance, depending on the viewer's perception. Or he reflects on his endeavours and actions in the context of the message. Because it is only by exploring things that we do not immediately understand that we gain new insights into ourselves.